As vapid and shallow as my blog name is, if you roll it around in your mind a little you can see there are actually a few layers to it. Firstly, vanity does matter. Like it or not, when the majority of the population is endowed with relatively good eyesight, the way you appear is the first basis on which you will be judged. And if we are to place any value in the wisdom of adages (tired ones and all), first impressions count. Ergo, no one can see your wonderful brain (even is you’ve chosen to sport a fabulously witty tee—scrap that, especially if you’ve chosen to sport a fabulously “witty” tee). So this blog is here to provide guidance and inspiration for matters relating to ones outer self. Like it or don’t. Just promise me you’ll never wear corduroy, flares, or chunky white shoes. No matter which Kardashian is endorsing it.